CCF’s launch of its Completely Customer Focused programme has coincided with the 15th anniversary of the UK launch of Armstrong Ceilings’ pioneering recycling scheme and the fifth of its becoming the first mineral tile manufacturer in Europe to win Cradle to Cradle™ certification.
The recycling scheme, which is completely free to contractors (unique through Armstrong), originated with End-of-Life tiles but now also incorporates off-cuts from new installations, and applies to any mineral ceiling tile manufactured after 1st January 2000, not just Armstrong ones.
Armstrong calculates the savings of only one tonne of recycled ceilings to equate to:
- 456kg CO2 equivalents of greenhouse gas emitted
- 11 tonnes of virgin raw materials, which saves 1,892 gallons of potable water
- 1,390 kWh electricity
By offering Armstrong’s recycling scheme, CCF is saving customers time and money by removing their unwanted waste, enabling installers to make even more substantial savings on waste disposal costs – equating to some £200 on each skip containing 250m2 of old ceiling tiles
The end-of-life scheme now applies to any quantity of all wet felt, stone wool and glass wool ceiling tiles where they are replaced by Armstrong tiles, with full loads of the old tiles transported back free of charge to Armstrong’s factory in Gateshead where they are made into new tiles.
Green Omega installers
Armstrong, whose own ceiling tiles now contain up to 80% recycled content, has also developed a “green” branch of its Omega network of approved sub-contractors, specifically for those installers with recycling expertise.
Armstrong has long supported CCF branches in the recycling of mineral ceiling tiles and provides advice and guidance on the products, process and packaging, for example, using 1.2m x 1.2m pallets stacked no more than 2m high.
As well as the specialist sub-contractors, Armstrong also works with main contractors to support their tendering process to include ceiling recycling targets. Key to success is the involvement of demolition and strip-out contractors to raise awareness of ceiling recycling.
CCF branches including Cardiff, Gloucester, Edinburgh, and Birmingham have recycled more than 7,000m2 to date, most recently, a refurbished building on Reading Industrial Business Park where End-of-Life and off-cuts were collected and returned to Armstrong.
Cradle to Cradle™
On the other green front, Armstrong’s Perla OP 0.95 tile, which contains 53% recycled content and is 100% recyclable, was the first mineral tile to gain Cradle to Cradle™ certification after passing five criteria. These are:
- Material health
- Material re-utilisation
- Renewable energy and carbon management
- Water stewardship
The complete Ultima+ range has followed suit and both are now complemented by a Cradle to Cradle™ certified Prelude grid. Armstrong is the only manufacturer in Europe to meet these criteria and the win is testament to the company’s focus on the environment.
In an age when achieving differentiation is difficult, Armstrong makes it easy for CCF branches to be Completely Customer Focused in the green field at least.